Affiliate Marketing In Kenya (What To Know And How To Start)

The affiliate marketing industry is literally booming and there are many ways for ordinary people to get in on the action, no matter where they live. In this article, I have detailed useful tips on what to know and how to start affiliate marketing in Kenya.

If you ever considered launching an affiliate career then this is for you!

Kenyan flag in the background with the text affiliate marketing in Kenya on top.

What is affiliate marketing?

Affiliate marketing is a type of performance-based marketing in which a business with an affiliate program rewards an affiliate for each customer brought by the affiliate’s own marketing efforts.

As an affiliate marketer, you’ll get a unique referral link that you can use on your blog or social media, in order to refer customers to various product websites where they can place orders. When they do, you’ll get paid a commission, sometimes even a recurring commission, depending on the product you promote.

Not sure if this is for you?

If so, check out these 16 reasons why you should start affiliate marketing.

Is affiliate marketing available in Kenya?

Affiliate marketing is available in Kenya. In fact, Kenya has a very active social media scene, with many people using platforms like Facebook, Twitter, and Instagram to share news, experiences, and opinions. This makes it a great place to promote products and services through affiliate marketing programs.

Additionally, the Kenya web scene is growing, and the access to domestic and international good paying affiliate programs is getting better each year.

For example, the Jumia affiliate program is open for Kenyans looking to make money online and from home.

How do I become an affiliate marketer in Kenya?

First, you need to find an affiliate marketing program that is suitable for your interest, hobby, or business, and sign up for it.

Once you are registered, you will be given a unique affiliate ID and affiliate links which you will use to promote the program or its products. You can do this by adding links or banners to your website, by sharing your referral link on social media, or perhaps via Google ads.

There are hundreds of ways to promote affiliate products online, you just need to choose a program that offers the type of products you want to promote, then choose how to drive traffic (visitors) to that product and website.

Which affiliate marketing is best in Kenya?

There is no definitive answer to this question as different people will have different opinions on the best strategy for affiliate marketing in Kenya.

However, some of the most common strategies used in affiliate marketing in Kenya include pay per click (PPC), cost per action (CPA), and cost per thousand impressions (CPM). Each of these strategies has its own advantages and disadvantages, so it is important to choose the one that will work best for your business.

It all really depends on what niche or business field you want to conduct business in.

Amazon associates is perhaps the easiest affiliate program to start working with, it is free and has millions of products you can promote, and it is open to Kenyans.

However, it is recommended to get some solid affiliate marketing training if you want to really become good at what you’re doing and quickly grow your income.

How do I build an affiliate marketing website?

Man by kitchen table blogging on laptop.

The process of building a blog/website suitable for affiliate marketing in Kenya requires the organization of certain key elements including reliable web hosting, domain name, and content.

In addition, effective affiliate marketing requires basic knowledge of keyword research and SEO (search engine optimization), and the creation of high-quality content that will drive traffic to the site.

Maybe you don’t know how to set this all up?

Use my free guide on how to start a blog/website and make money.

Finally, if you know how to manage and grow social media accounts, then you can use that knowledge to drive traffic from social media to your blog/website.

And hey, if you’re no social media expert, don’t worry, it’s easy to learn! Just focus on one social platform and start there.

Best affiliate marketing platforms in Kenya

Some of the best affiliate marketing platforms and programs in Kenya include:

  • Jumia
  • Travelstart
  • Kilimall
  • Masoko
  • Safaricom
  • Kenya Website Experts
  • iPay Africa

These platforms offer a variety of products and services. They also have a large customer base already given that they are well-known brands, which makes it easy to reach new customers by promoting their programs.

Keep in mind that there are also hundreds of other affiliate programs available, international or American.

You only need to google “your niche + affiliate program”, click on a few options that you find, and see if they are eligible for Kenyans. Easy!

How do I become a Jumia affiliate marketer?

To become a Jumia affiliate marketer, one must first register on the Jumia website. After registering, the affiliate will upon approval be given a unique tracking ID and link to use to promote Jumia products.

When a customer clicks on the affiliate’s link and makes a purchase on Jumia, the affiliate will earn a commission on that sale. Below is a video on how to get started with Jumia.

Endnote on affiliate marketing in Kenya

I hope you have found this advice on how to do affiliate marketing in Kenya useful. I also have a couple of last tips I want you to keep in mind before getting started:

1. Know your niche. It’s important to understand your target market before starting any kind of affiliate marketing campaign. This will help you focus on the right products and services that will appeal to your audience.

2. Choose a reputable platform, Kenyan or international. There are many different platforms available for affiliates to use, so it’s important to find one that’s reliable and user-friendly.

That’s it, I wish you all the luck with starting affiliate marketing in Kenya!

PS. You might also find my curated list of creative side hustles useful.

Frequently asked questions

Is Amazon in Kenya?

Amazon does not yet have a Kenyan branch. However, it is still possible for Kenyans to order products from Amazon and have them delivered to Kenya.
Amazon Associates Affiliate Program is open to Kenyan affiliates.

Can I do affiliate marketing in Africa?

You can do affiliate marketing in Africa. Although there might be some limitations to it.

First, the internet infrastructure in many African countries is not as developed as it is in other parts of the world. This means that there are fewer people who have access to the internet, and those who do have less bandwidth to work with.

Second, many African countries have high rates of poverty and illiteracy. This makes it difficult to find people who are interested in affiliate marketing programs and who can participate in them.

Finally, there is a lack of trust among African consumers when it comes to online transactions. This makes it difficult to sell products or services through affiliate marketing programs.

However, you are not limited to the Kenyan or African markets as an affiliate marketer. You are free to promote your products and programs to a global audience!

Also, don’t be discouraged by the above points, the affiliate marketing field in Africa is growing and so is access to the internet on the continent!

Is ClickBank allowed in Kenya?

ClickBank is unfortunately not yet open for Kenyan affiliates.

What is high ticket affiliate marketing?

High ticket affiliate marketing is a form of online marketing where affiliates are rewarded with commissions for promoting high-value products and services.

The products and services offered through high ticket affiliate marketing programs tend to be more expensive than those offered through traditional affiliate marketing programs.

This higher price point can make it more difficult for affiliates to sell these products and services, but also allows for larger commissions. Many of the highest-paid affiliates use companies that offer high ticket products.